1. Position: Marketing CoordinatorPurpose of the Position:
Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.
Functional Responsibilities:
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with external suppliers; inventorying stock; placing orders; verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities; reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.Required Qualifications
Holder of a Degree or Diploma in Sales and Marketing.
Chartered Institute of Marketing (CIM) professional course will be an added advantage
Have 2-4 years’ experience in FMCG as a Marketing Coordinator
Proven experience in Customer relationsCompetencies
Excellent oral and written communication skills
Detail oriented and works with a high degree of accuracy
Highly organized and flexible
Must be self-directed and able to complete projects with limited supervision
Direct Marketing, Market SegmentationExcellent skills in
Marketing Research,
Coordination,
Project Management,
Reporting Research Results,
Understanding the Customer,
Process Improvement,
Initiative,
Planning,
Financial Skills2. Job Title: Marketing Manager
Purpose of the Positions:
Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Be an active member of the Tropical Heat Management Team.
Functional Responsibilities:
Marketing Strategy Development
Develop LTP
Compile a comprehensive category plan (if applicable)
Monitor and evaluate the brand strategy.Communication (All stakeholders)
Planning, implementing and monitoring of all Consumer and Customer Communication
Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
Implement and evaluate the communication section of the brand plan.
Product Renovation/Innovation
Development of relevant innovative new products for the market
To ensure that packaging is appropriate and in line with relevant guidelines.
Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
Initiate market research where necessary within budget constraints.Pricing Management
Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
Investigation and delivery of price points to optimize product penetration in the targeted market.Product Availability Management
Provide input and final approval of category management plan.
Monitor and action optimal stock in all depots at all times to meet cover objectives.
Monitor and update forecasts.Brand Profitability Management
Compile annual budget for authorization.
Monitor and revise budgets across all specified parameters e.g. Volume
Justification and corrective action on out of norm situations
Monitor sales versus targets to achieve volume requirements and provide support.
Company Management
Be part of the Management Team and assist with the Management of the Company, as and when required.Required Qualifications
Holder of a Bachelor degree from a recognized University in Business, Marketing or related field.
Masters degree will be an Added advantage.
Chartered Institute of Marketing (CIM) Certificate will be an added advantage.
Must have 5 – 8 years experience in Marketing Management.
Must have proven experience in FMCG companies.Competencies
Excellent interpersonal and communications skills
Marketing Strategy Development skill
Consumer Communication
Product Renovation/Innovation
Pricing Management
Product availability management
Brand Profitability Management
Project Management CapabilityHow to Apply
If you are interested in the position and have the skills and competencies we are looking for, please forward your Application Letter and an Updated Resume indicating your current and expected salary tocareers@tropicalheat.co.ke.
Deadline for application is 6th February, 2015.
