ORGANIZATIONAL BACKGROUND:
The proposed assignment is for a joint initiative by CARE and Adeso in Nairobi, but the contract for this consultancy assignment shall be with Adeso.
Adeso, formerly known as Horn Relief, is an expanding and vibrant African-based international organization, working with communities to create environments in which Africans can thrive. We work to prevent and overcome situations that adversely affect community well-being by: reinvigorating the economy, developing skills for life and work, providing humanitarian aid, and influencing policy. Our belief that economic, social and environmental security is the bedrock of a healthy community drives the nature and intent of our programming. Adeso has been strengthening rural livelihood and delivering innovative humanitarian aid and development programs for the past 20 years. Currently, we have programs in Somalia, Kenya and South Sudan. Our present donor portfolio includes the European Commission, USAID, SIDA, SDC and UNICEF, among others. Adeso is an exciting, dynamic organization experiencing managed rapid growth. It offers sound employment conditions with opportunities for personal growth and development.
CARE International has been providing development support and life saving assistance across all regions of Somalia since 1981. Our programs go beyond meeting basic needs at the onset of an emergency to helping affected communities recover and rebuild their lives long after the crisis ends. In order to strengthen communities to better cope with future disasters and address persistent problems of poverty and marginalization, we are implementing a variety of longer term development activities aimed at addressing the underlying causes of poverty in Somalia. Our development programs particularly aim at supporting marginalized women and youth through innovative projects in education, water and sanitation, sustainable pastoralist activities, civil society development, peace building, governance and small scale enterprise development. CARE is working in partnership with Somali and international NGOs, civil society leaders and local authorities in order to bring effective and lasting change to the most vulnerable communities.
PROJECT SUMMARY:
Adeso and CARE International have recently received funding from the European Union (EU) for a 48 month program that seeks to reduce hunger and food insecurity by improving rangeland conditions in Puntland regions of Somalia. The program, titled Your environment is your life (Deegaankaagu waa noloshaada) will improve the state of natural resource management through implementation of land rehabilitation and restoration work on degraded rangelands, improving sustainable use of natural resources through community based range management programs, integration of environmental considerations into all economic planning and programming activities in the region and galvanizing community support for environmental protection and sustainable use of resources. The action will also improve the capacity of the communities to avert resource-based conflicts and to protect their rangeland resources through implementation of local customary laws, establishment of community based environmental courts and building the capacity of communities to prevent misuse of natural resources at local level. Furthermore, the action will support development of alternative source of energy that can create jobs and reduce the current dependency on firewood and charcoal. An awareness raising campaign branded as “stewardship Puntland” will also be launched to sensitize both rural and urban communities on environmental issues and to instill a general public sense of environmental ownership and stewardship.
SCOPE OF WORK:
Adeso and CARE are seeking the services of a web development consultant or firm to design and develop a dynamic website for this project as part of its overall communication strategy. The website should be developed with the involvement of all stakeholders. It should also be a modern site incorporating social media. Adeso is therefore looking for a qualified individual consultant or consultancy firm to design, develop and deploy the website.
The consultant will be expected to perform the following tasks:
- Assess website needs of ‘Your environment is your life’ project and advise on best web platform and design in line with the project’s objectives and aspirations;
- Website design and build, based a Word Press platform, with a maximum of 30 pages with graphics and copy. All copy will be written by Adeso and CARE, photographs will be provided by Adeso and CARE, and website will be populated by Adeso and CARE using the admin tool;
- Develop a comprehensive marketing plan for the website, including Search Engine Optimization (SEO) activities;
- Create site map based on key objectives, messaging priorities, and brief supplied;
- Design and develop the website as per the specifications outlined by Adeso and CARE;
- Incorporate social media applications into the website (including Facebook, Twitter, Vimeo or Youtube, and Flickr);
- Incorporate google analytics into the website;
- Incorporate detailed search tool/function into the website;
- Provide user training;
- Set-up website back-up systems;
- Provide complete technical documentation of any developed themes and templates, and full technical specification and setup mapping of any 3rd party WordPress plug-ins used.
DELIVERABLES:
The consultant will be expected to deliver the following: 1. Report on website needs based on assessment carried out 2. Website Map; 3. Website templates; 4. Fully functional website in line with specifications outlined by Adeso and CARE; 5. Website marketing plan; 6. Website training; 7. Detailed written website guidelines; 8. Technical documentation of any developed themes and templates, and full technical specifications and setup mapping of any 3rd party WordPress plug-ins used; 9. Back-up copy of the website.
CONSULTANCY PERIOD:
The consultancy should be completed within a maximum of 20 workings days. The website should be ready to go live by August 2013.
QUALIFICATION PROFILE:
The consultant (or firm) will have: • Advanced University degree in information technology, computer science, communications, information science, public relations or any related discipline; • Extensive experience in web site development, management and marketing exemplified by an evidence of a good understanding of the assignment; • Must have demonstrated experience on how to develop and incorporate social media applications into a website; • Experience in developing websites for community development sector and Non-Governmental Organizations in the region.
How to apply:
SELECTION CRITERIA
The shortlisted service providers will be expected to make a presentation of no more than 30 minutes to the selection committee on how they propose to address Adeso’s requirements. You will be expected to show the capacity and quality of the service you can provide to Adeso and a list of other clients as referees.
APPLICATION PROCESS: Applications should be submitted by June 7th. All applicants must meet the minimum requirements described above. Each application package should include the following:
• Cover letter with the applicant’s current contact information. • Detailed work plan outlining how you plan to provide the deliverables. Applicants are asked to provide completion dates for the following deliverables: o Initial meeting/assessment with Adeso and CARE; o Report on assessment; o Site map o Revised site map o Draft website templates o Final website • Detailed budget of expected project expenses (clear and reasonable estimates of cost for each element of the project). The budget should detail the cost for each stage of the process, quoted in terms of number of hours and hourly rate. • Portfolio and/or resume of past experience for the consultant and/or project manager and key staff (for firms); • Three professional references with complete contact information; Validity of the quotation (Minimum one month).
All applications should be sent to Adeso at consultancy@adesoafrica.org with the subject line: Web Development consultancy.
