| Job number | 5764BR |
| Job title | Area Manager |
| Location/City | Nairobi |
| Appointment type | Permanent |
| Job purpose and key deliverables | Job Purpose
The Area Sales Manager’s responsibility will be to provide Leadership through Planning, Implementation, Evaluation, Management of relationship with both Internal and external stakeholders, coaching of team and development, ownership of infrastructure & processes aimed at Trade Marketing and Distribution (TM&D) excellence.
Key Deliverable
- Manage BAT’s appointed distributor to deliver the volume objectives, grow & defend market share & grow value with Profit & Loss accountability.
- Defend market share through winning portfolio strategy and successful implementation of key brand initiatives in a highly regulated environment.
- Accountable for Performance Management, Learning & Development and Talent Management of BAT Trade Marketing Team and Distributor staff (including Distributor senior management team).
- Deliver area financial objectives by forecasting business requirements; Implementation of pricing strategy, management of annual budget with corrective actions to deliver value
- Effective management of Point of Purchase (POP) activities to reflect cycle planning and brand portfolio strategy
- Management of Key accounts, Planning & implementation of short & long term strategies in line with overall business objectives
- Thorough knowledge and understanding of the entire supply chain for effective secondary chain management, to meet the strategic business objectives; optimization of stocks levels through proper forecasting & re-distribution schedules to heighten working capital and improve efficiency.
- Ensure the BAT & Distributor team in the area operates as per regulatory framework.
- Drive unnecessary costs out of the business and mirror the same for the distributor through business reviews by identifying specific areas of cost reduction.
- Build and maintain a control environment in line with control guidelines and ensure that all audit action points are addressed.
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| Essential requirements |
- A Bachelor’s degree, preferably a Business degree in Business Administration / Marketing;
- At least 4 years' experience in an FMCG category. Should have held position of Area Manager of similar;
- Minimum 4 years TM&D Management with good knowledge of TM&D best practice and demand forecasting;
- Proven people leadership skills with ability to motivate and energise field force team.
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| Desirable requirements |
- Good understanding of Supply Chain & Finance
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| Working at BAT | British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. |
| Employing company | British American Tobacco Kenya Limited |
| Removal Date | 28-Nov-2014 |
