| Job number | 5762BR |
| Job title | Brand Executive |
| Location/City | Nairobi |
| Appointment type | Permanent |
| Job purpose and key deliverables | Job Purpose
Assist the Brand Manager in the development and implementation of brand marketing strategies in order to maximize brand potential through developing, communicating, implementing and evaluating brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Deliverables
- Development and management of research methodologies in consultation with Market Research & Insights (MR&I) team.
- Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
- Contribute to formulation of East & Central Africa Area (ECAA) brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team.
- Provide recommendations based on the research findings to optimize brand performance in line with company marketing objectives
- Manage development of programmes/communication to manage price relativities of the brand across all channels in line with the brand’s role in the portfolio and Operating company’s requirements.
- Based on Area brand strategies and plans, and following end market specific requirements, manage product & packaging developments briefs in accordance with international guidelines.
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| Essential requirements |
- Degree in Marketing or a business related field.
- Professional qualification in Marketing is an added advantage.
- 3 years’ experience in Brand Marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies.
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| Desirable requirements |
- Excellent communication, presentation and interpersonal skills.
- Excellent planning and organizational skills.
- Budget management.
- Must be fluent in English. Ability to speak French is an added advantage.
- Be self-motivated and have the ability to work independently.
- Computer literacy & Strong analytical skills as well as strategic thinking abilities.
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| Working at BAT | British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
British American Tobacco is an equal opportunity employer |
| Employing company | British American Tobacco Kenya Limited |
| Removal Date | 28-Nov-2014 |
