DEPARTMENT: Marketing
REPORTS TO: Managing Director
Overview
Kilifi plantations Ltd is one of the leading agricultural farms in Kenya located within Kilifi County. Kilifi Plantations was established in 1920 as a sisal plantation. It was privately bought in 1963 and today remains an ongoing agricultural business. Currently Kilifi Plantations consist of a leading national dairy herd milking 400 animals daily producing 3,000 litres a day. The farm also produces 350 tonnes annually of sisal fibre of export quality.
Kilifi Plantations is looking for a creative, vibrant and inspired individual to take responsibility for a number of innovative web design projects that promote the community, business and positive image of Kilifi. This individual should promote brand awareness and conveys a balanced presentation of Kilifi plantations limited and its research activities in the social space, while identifying opportunities to engage followers and collaborate with analysts on social media metrics. We are also keen to get a passionate individual with knowledge and interest in social media and who loves and thrives in the social media environment. You will be the voice of the company on social and digital media and progressively generate great content, create new ideas and campaigns.
.
.
The responsibilities for this position include, but are not limited to, the following:
• Build Kilifi Plantations web presence.
• Find new and creative ways to advertise and market Kilifi Plantations goods and services.
• Constantly monitor discussions and comments on social media channels & respond / interact as much as possible in a professional but social media formats.
• Manage and actively implement social media and other digital marketing methods while integrating new ideas on all our social media platforms.
• Establish and maintain social media content calendar.
• Proactively and creatively update our clients on recent developments through social media, while cultivating leads.
• Provide web production support (e.g. working with a content management system).
• Conversion of fan / follower base to customers.
• Design, create and manage promotions and social ad campaigns.
• Compile monthly reports.
• Find new and creative ways to advertise and market Kilifi Plantations goods and services.
• Constantly monitor discussions and comments on social media channels & respond / interact as much as possible in a professional but social media formats.
• Manage and actively implement social media and other digital marketing methods while integrating new ideas on all our social media platforms.
• Establish and maintain social media content calendar.
• Proactively and creatively update our clients on recent developments through social media, while cultivating leads.
• Provide web production support (e.g. working with a content management system).
• Conversion of fan / follower base to customers.
• Design, create and manage promotions and social ad campaigns.
• Compile monthly reports.
Qualifications
Required qualifications
• 1 year of relevant web / social media experience.
• Knowledge of and experience in using web analytic tools and implementation (e.g. google analytic).
• Must be fluent in verbal and written English.
• Have strong writing skills and attention to details.
• Excellent time and task management skills; comfortable in a fast-paced environment.
• Demonstrate an ability to create viral posts / tweets that will engage potential customers.
• Must be able to set up automatic scheduled posts / tweets using available tools online. e.g Hootsuite.
• Exceptional ability to write for the web, including drafting, editing, and proofreading.
• In-depth knowledge and understanding of social media platforms, their respective participants, and how they can be deployed to engage relevant audiences.
• Demonstrate Proficiency in web design.
• 1 year of relevant web / social media experience.
• Knowledge of and experience in using web analytic tools and implementation (e.g. google analytic).
• Must be fluent in verbal and written English.
• Have strong writing skills and attention to details.
• Excellent time and task management skills; comfortable in a fast-paced environment.
• Demonstrate an ability to create viral posts / tweets that will engage potential customers.
• Must be able to set up automatic scheduled posts / tweets using available tools online. e.g Hootsuite.
• Exceptional ability to write for the web, including drafting, editing, and proofreading.
• In-depth knowledge and understanding of social media platforms, their respective participants, and how they can be deployed to engage relevant audiences.
• Demonstrate Proficiency in web design.
Academic Qualifications
• Bachelor’s degree in Communication (Electronic media & Advertising) from a recognized university.
• Bachelor’s degree in Communication (Electronic media & Advertising) from a recognized university.
Professional Qualifications
• Relevant IT professional qualifications.
• Graphic design skills will be an added advantage.
• Relevant IT professional qualifications.
• Graphic design skills will be an added advantage.
Experience
1 - 2 years relevant experience.
1 - 2 years relevant experience.
Skills and competencies
• Conversant with accounting systems and applications.
• Well-developed analytical skills and a strategic outlook.
• Good interpersonal, writing and communication skills
• Conversant with accounting systems and applications.
• Well-developed analytical skills and a strategic outlook.
• Good interpersonal, writing and communication skills
Salary
A monthly stipend of Ksh. 15,000 will be provided. Housing will also be provided.
HOW TO APPLY:
To apply for this position, send a one-page cover letter explaining why you are a good fit for this role and your CV of no more than three pages to hrm@kilifiplantations.co.ke with the subject "Web Designer, Digital and Social Media Marketer Application". Please avoid sending additional materials or attachments such as certificates and copies of your degree until requested to do so. If you do not hear from Kilifi Plantations within two weeks after the closing date, please consider your application unsuccessful.
