Strategic Planning
Deliver on the individual fundraising strategy for Africa to significantly increase income from individual giving through the development of existing and acquisition of new donors and ensure that systems of operation are in place
Produce annual and long-term individual giving income and expenditure budgets, preparing forecasts and accounting for variations in income
Monitor all activities against targets and key performance indicators.
Provide regular reporting on the progress of annual fundraising plan ,budget and monitoring income
Develop a communication plan to outline key needs and potential opportunities to increase brand awareness in Africa
Ensure systems are in place to manage donor relations, including supporter services, financial processing, financial reporting and a marketing database.
Test and develop appropriate fundraising strategies to ensure sustained regular giving, with the aim of increasing income from supporters.
Coordinates all special events for annual giving and assists in special cultivation events, as needed
Proving input into the overall fundraising strategy for Amref and work with the fundraising team to deliver this
Keep abreast of the individual giving markets, identifying trends, competitor activity and changes in regulations
Producing analysis for each campaign, using it to make recommendations for the content and contact strategy of future appeals
Ensure that fundraising activities consistently reflect the value of Amref Health Africa and comply with relevant legal regulations.
Administration and Database Management
Responsible for the collection and entry of all donor and prospect information in the database to include supervision of all gift entry to ensure accuracy
Responsible for implementing a individual donor acknowledgement strategy & process
Ensure that the Database is structured to meet Amref’ s needs
Ensure compliance with data protection regulations and adherence to fundraising standards
Ensure correct use of the database and running reports to monitor appeals
Partnerships Relationship Management and representation
Partners with KCO and other Africa Country offices to identify, cultivate and solicit major annual gift support
Coordinate feedback and updates to committed and high value donors, ensuring that they are kept close to Amref work and continue to support Amref
Recruit and develop committed givers, maximizing income from this area, including encouraging lapsed donors to resume giving
Maximize the value of current donors, offering different opportunities to engage with Amref
Monitor the performance of all donor recruitment activities including attrition rates, reporting to management and making recommendations for future investment
Ensure constant monitoring and refine a supporter retention strategy to build lasting relationships with individual donors
Ensure maintenance of high levels of supporter care to all individual giving audiences through accurate data capture and recording keeping and appropriate welcoming and thanking communications
Ensuring relationships are developed with new and existing regular supports, providing high quality personalized communications.
Ensuring donor acknowledgments are regularly reviewed to remain current and high quality
Develop and manage relationships and contracts with external vendors.
Train and develop existing staff and volunteers on eTapestry and individual fundraising.
Serve as liaison with Finance to ensure appropriate allocation of donations
Manage gift processing systems including responsibility for third party financial processing mechanisms e.g. payroll giving, credit card merchants, direct debits agencies etc.
Communication, Materials and Publications
Make presentations to select gatherings (potential individual and major donors) and develop relations on a sustained basis.
Contribute to the success of all fundraising initiatives by supporting fundraisers in other countries, and taking an active involvement in the Fundraising Management Team and international fundraising forums.
develop fundraising collateral materials such as appeals (email & sms), newsletters and website
Manage and organize relevant project information to support individual giving including the case-study and photo library
Keep the website up-to-date ensuring supporters can clearly see the need and make donations in line with each appeal
Manage and produce bi-annual newsletters and regular e-newsletters for supports
The Individual Giving Manager will lead in the development of a multi-channel integrated approach to public and private giving for Kenya and Corporate with the support of Amref HQ fundraising team. the position is open toNationals Only
HOW TO APPLY:
Submit application letter and detailed CV to email: recruitment@amref.org
