Job Description:The Social Media Executive will implement Infotrak Research and Consulting’s Social Media Strategy, develop brand awareness, generate inbound traffic andcultivate leads and sales.
The Social Media Executive is expected to be a highly motivated individual with experience and a passion for content strategy, blogging, micro-blogging and community participation leadership.
This position is full time salaried with benefits, including attending Social Media, blogging and industry-specific conferences.
Responsibilities:
- Designing visual content for Infotrak’s online and social media platforms.
- Developing content strategies that will enhance the Infotrak brand.
- Developing promotion strategies that will grow Infotrak’s online and social media presence.
- Developing engagement strategies that will create platforms for the general public to engage with Infotrak online and via social media.
- Developing conversion strategies to convert Infotrak’s online and social media followers into customers.
- Managing Infotrak’s Social Media marketing campaigns and day-to-day activities including:
- Creating relevant content to reach audiences most likely to buy products and services from Infotrak;
- Writing editorial content;
- Monitoring, listening and responding to users in a “Social” way while cultivating leads and sales;
- Conducting online advocacy and open stream for cross-promotions;
- Developing and expanding Infotrak’s community and/or blogger outreach efforts;
- Overseeing design (i.e. Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and Infotrak blog);
- Designing, creating and managing promotions and Social Media ad campaigns;
- Compiling reports for management showing results of Infotrak’s online and social media initiatives (ROI);
- Representing Infotrak in Social Media spaces, engaging in dialogue and answering questions from the public where appropriate;
- Developing marketing strategies and driving them via testing and metrics;
- Implementing proactive strategies for capturing customer online reviews;
- Monitoring online ratings and responding accordingly;
- Monitoring trends in Social Media tools, applications, channels, design and strategy;
- Identifying threats and opportunities in user generated content surrounding the business and reporting them to management;
- Analyzing campaigns and translating anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns;
- Monitoring effective benchmarks for measuring the impact of Social Media programmes;
- Analyzing, reviewing, and reporting on the effectiveness of online and Social Media campaigns in an effort to maximize results.
Qualifications and Experience:
- Must possess knowledge and experience online marketing. An IT, Journalism, Communications or Marketing degree is welcomed but not required with relevant work experience;
- Must demonstrates creativity and documented immersion in Social Media.
- (Give links to profiles as examples);
- Must be proficient in content marketing theory and application;
- Must have experience in sourcing and managing content development and publishing;
- Must exhibits the ability to transition from the creative side of marketing to its analytical side;
- Must display in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios;
- Must possess excellent writing and language skills;
- Must have a working knowledge of the blogging ecosystem relevant to Infotrak’s core business;
- Must display ability to effectively communicate information and ideas in written and video format;
- Must exceed at building and maintaining sales relationships, online and off it;
- Must be a team player with the confidence to take the lead and guide other employees when necessary. (i.e. content development, creation and editing of content, and online reputation management).
- Must have good technical understanding and the ability to pick up new tools quickly;
- Must have working knowledge of the principles of SEO including keyword research. Must be highly knowledgeable of the principles of “Search and Social”;
- Must possess functional knowledge and/or personal experience with WordPress;
- Must demonstrates winning Social Customer Service techniques;
- Must possess great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
- Ladies aged 24 – 28 are strongly encouraged to apply.
If you meet the above requirements, send your CV with a cover letter and testimonials to the addresshr@infotrakresearch.com.
NB: Kindly indicate your current salary in your cover letter.
