The Position
Reporting to the Head of Business Marketing, the job holder will develop and execute activity plans that drive the business objectives of customer numbers, revenue and product penetration of the Premium Banking portfolio comprising KCB Cards, Advantage, Diaspora and e-Channels.
Key Responsibilities
· Development and execution of Marketing plan for the assigned products and/or Business Units.
· Work closely with the Unit Heads, product development team including Sales teams to achieve set business objectives. Participate in projects driven by the respective business units supported.
· Campaigns/Promotions - The key components of this item are:
(a) Develop briefs for campaigns and promotional projects in line with the business and brand objectives.
(b) Work with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives.
(c) Regular performance tracking and reporting on activities circulated to stakeholders.
(d) Close out all campaigns/promotions with a duly signed off report.
· Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
· Monitor and reconcile allocated budget on a monthly basis with Finance. Track all Local Purchase Orders (LPO’s) and payments to ensure timely supplier payment and spend within plan.
· Conduct Market Intelligence – The key components of this item are:
(a) Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
(b) Track / analyze assigned product performance through sales numbers and value, monthly Share of Voice (SOV) and monthly competitor advertising; including industry trends. Utilize these to prepare monthly reports with recommendations to the Line manager.
· Work closely with regional sales teams and Branches to ensure Sales support at marketing activations / events. Provide necessary support to sales teams during sales driven activities.
· Liaise with Procurement to ensure merchandise is ordered as per specification and brand guidelines.
· Liaise with Procurement to ensure supplier sourcing is done in accordance to budget and business needs while maximizing savings through effective negotiations with service providers.
Qualifications & Experience
· Bachelor’s Degree in Marketing. Possession of a Postgraduate Degree or Professional qualification in a related field will be an added advantage.
· Minimum of 3 years’ experience in a Marketing or similar role.
· Experience in Marketing & Sales.
· Knowledge of Banking Operations.
· Demonstrate excellent Planning and organizing skills.
· Excellent communication skills.
· Project Management Skills.
· Proven track record in delivering results.
The above positions are demanding roles which the Bank will provide a competitive package for the successful candidates. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke.
To be considered your application must be received by Aug. 21, 2015.
Only short listed candidates will be contacted.
JOB REF: MKT 03/2015
