BACKGROUND
Msafara – Caravan of Aspiration is an extraordinary journey across Africa aiming to discover young leaders and inspire tens of thousands of brilliant innovative ideas across the continent. Inspiring events will be coupled with on-and-off-line peer-to-peer mentorship and group seed-funding enabling the aspiring youth to put their talent to use. Msafara currently plans to pilot these activities in Kenya and Tanzania.
This ambitious project will provide the largest ever sustainable talent realizing platform, where peer to peer African leadership/mentorship can take place. In short, this project seeks to unlock Africa’s youth and inspire a continent. In fact, this project seeks to inspire an entire generation in Agriculture, Environment, Science, Business, Sports, Governance and Arts. To realize our dream we picture a road show from Cape Town to Cairo, from Dakar to Dar Es Salaam. The Caravan (Msafara in Swahili) - that age-old way of African travel - would stop in capitals and rural hotspots throughout the continent to deliver inspiration-orientated events.
OBJECTIVE
The objectives of the assignment detailed in these Terms of Reference are to create and produce a branding concept – identity, look and feel – including integration of the concept into a series of promotional products for the Msafara project as part of an awareness campaign to profile the project and promote participation of young people in Kenya and Tanzania.
TASK METHODOLOGY
The following tasks will be undertaken to achieve the objectives of this assignment:
Task 1: Prepare an inception meeting report and work plan
The consultant will hold an inception meeting with the Msafara team to (i) review and discuss the process for conducting the assignment, (ii) determine roles and responsibilities (iii) identify preliminary background information related to the assignment (iv) finalize a draft work plan and timetable. The final work plan and an inception report will be prepared by the Consultant within one week of the meeting, and submitted for review, feedback and approval. The work plan will guide this assignment to facilitate timely completion of all tasks and satisfactory end results.
Task 2: Develop Msafara Branding Manual and create and supply a campaign logo and slogan to be used on all promotional products of the Msafara project
The consultant will develop a brand manual that will guide all the design work carried out by Msafara. The brand manual will be used to set up an identity for the Msafara project. The consultant will also develop the concept and creative design of a logo for the Msafara Project. The logo should represent the nature of the project and capture the spirit that is targeting young people. The consultant will develop at least three possible logos and slogans for consideration by the project team. Once the logo is completed and approved, it will become the core ingredient of all visual products created by and for the Msafara project in its campaigns and other communication initiatives. The brand manual will include different layouts of the logo, i.e. both vertical and horizontal formats and should guide use of the slogan or taglines in combination with the different layouts. The brand manual should be clear on the technical specifications of the colors and fonts to be used for ease of maintaining brand identity in future reproductions.
Task 3: Design and layout of branded merchandise.
The consultant will be responsible for the creative concept, design and layout of promotional materials using the approved logo, colour scheme and other specified information to complete the art work. The draft design will be submitted to the Msafara team for review and comments, and adjustments made by the Consultant. Once the design is finalised and the artwork is approved, the consultant can produce the promotional material subject to competitive pricing or pass it on to a supplier to be indentified by the Msarafa team.
Task 4: Develop and disseminate of online publicity materials
The consultant will be responsible for development of online publicity materials targeting young people. These materials should be used in the website and social media sites to generate publicity and interest in Msafara.
TARGET AUDIENCE
- Core project beneficiaries: The main target audience is young people aged 15-24. The materials will be essential in capturing their attention and getting participation and interest in the project.
- Development partners: Donors, CSOs and other partners working in the youth sector. The promotional materials will be used to generate interest and get more partners to support and participate in the project.
- General public: To raise awareness on Msafara and get people talking on Msafara.
COPYRIGHTS
Copyrights for all materials, content and output associated with this project will be fully reserved by Oxfam – Pan Africa Programme.
DELIVERABLES
- Inception meeting report and work plan
- Approved brand manual
- Approved logo and slogan with graphics supplied on CD
- Approved concept of branded promotional materials on CD
- Online publicity materials developed and disseminated on social media
TIMELINE
We intend to have the task done IMMEDIATELY (in October 2015) hence applicants are highly encouraged to confirm immediate availability in their applications. Actual timeline will be developed after discussion with the selected consultant. Sufficient time will be allocated to ensure content is relevant and brings about the desired results.
QUALIFICATIONS
The consultant firm is expected to make available skills and competencies in the creative concepts for promotional materials and at least three years’ experience in these specific areas:
1) Development of brand manuals
2) Production of online promotional materials
3) Layout and design of printed materials, for example, flyers, posters, banners, magazines, etc. with a good accuracy record
4) Overall competence regarding consistency for high standard, timeliness and dependability
5) Knowledge of youth issues or working with young people
HOW TO APPLY:
Interested candidates are required to submit the following:
- A technical and financial proposal on how you will carry out the assignment.
- Organizational profile and two references (preferably former clients)
- Samples of previous work
EXPRESSIONS OF INTEREST
All interested parties should submit their applications by email to info.nairobi@oxfamnovib.nl
The application subject line MUST be referenced: MSAFARA PROMOTIONAL MATERIALS
Only shortlisted candidates will be contacted for further reviews.
