The Position
Reporting to the Head, Business Marketing the job holder will be required to develop and execute activity plans that drive the business growth and objectives of assigned brands in order to realize customer numbers, revenue and product penetration of assigned products.
Key Responsibilities
• Development and execution of marketing plan for the assigned products and/or business units.
• Work closely with the unit heads, product development team and sales teams to achieve the business objectives. Participate in projects driven by the respective business units supported.
• Campaigns/Promotions - The key components of this item are:
- Develop briefs for campaigns and promotional projects in line with the business and brand objectives.
- Work with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives.
- Implement an internal marketing plan
- Regular performance tracking and compilation of a report on each activity which is circulated to the respective stakeholders.
- Close out all campaigns/promotions with a duly signed off report.
• Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
• Conduct Market Intelligence – The key components of this item are:
- Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
- Track and analyze assigned product performance through sales numbers and value, monthly Share of Voice (SOV) and monthly competitor advertising and industry trends, and utilize to prepare monthly reports with recommendations to the line manager.
• Work closely with regional sales teams and branches to ensure sales support at marketing activations and events as well as provide sales teams with any required support during sales driven activities.
• Liaise with Procurement to ensure merchandise ordered is as per correct specification and meets brand guidelines. Liaise with Procurement to ensure supplier sourcing is done in accordance to budget and business needs while maximizing savings through effective negotiations with service providers.
Position Qualifications & Experience
For the above position, the successful applicant should have:-
• Bachelor’s Degree in Marketing from an institution recognized by Commission for University Education
• Possession of a postgraduate degree or professional qualification in a Marketing will be an added advantage.
• Minimum of 3 years’ experience in a Marketing or similar role.
• Experience in Marketing & Sales.
• Knowledge of Banking Operations.
• Demonstrate excellent Planning and organizing skills.
• Excellent communication skills.
• Project Management Skills.
• Proven track record in delivering results.
The above position is demanding for which the bank will provide a competitive package for the successful candidates. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level e-mail and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke
To be considered your application must be received by Sept. 26, 2014.
Only short listed candidates will be contacted.
JOB REF: MKT 08/2014
