Description
Unilever implements a proactive approach in expanding its Talent Pool - to reach out to prospective candidates while we don't have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.
We are now expanding our Talent Pool for Assistant Brand Manager.
Key Responsibilities
- Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals
- Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
- Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. Co-branding with a major retailer
- Monitors budget spend and provides timely communication to relevant stakeholders on To provide the required administrative and marketing support to the Marketing Manager
- To learn the steps and processes involved in brand management thus preparing for the role of Brand Manager
- University degree from a reputable institution
- 3-4 years experience in marketing
- Project Management skills
- Customer Marketing interface
- Strategic Influencing
- Passion for Growth
- Team Commitment
Key Skills and Qualification
** Only qualified candidates will be progressed to next step.
