[Talent Pool] Brand Manager

Description

Unilever implements a proactive approach in expanding its Talent Pool - to reach out to prospective candidates while we don't have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.

We are now expanding our Talent Pool for Brand Manager.

Key Responsibilities

Brand Plans: 

• Develop the Brand Marketing Plan Kenya
• Implement integrated above and below the line brand plans
• Liaise with Category brand developers to ensure suitability of mix for local market.
• Manage the local activation of New Product Development from contract onwards.
• Manage the local brand budget.
• Adjust brand plans in the light of new category understanding, competitor activity or changes in


Business Group strategy.



• Work with Business Group Operations Manager to ensure no conflict exists across portfolio activity; marketing plans are implemented down to individual channel level; and maximum synergy is achieved between customer and brand objectives.


Media:



• Own the local CCP process.
• Brief all media requirements to media manager / agency.
• Development of media brief / media plan.


In respect of the brand developers to:



• Input local consumer and brand insight into Innovation projects
• Identify gap areas in consumer understanding and ensure that these are covered
• Identify innovation ideas / opportunities and feedback.


In respect of Consumer Understanding:



• Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy.
• Understand broad consumer trends and also specific consumer issues with the brand.
• Assimilate and interpret the Brand Health Check and other Quantitative data.
• Understand and use appropriately a broad range of ad hoc research tools.


Key Skills and Qualification



• Bachelors degree, Marketing/Business a plus
• 5 years marketing experience.
• MUST have at least 3-4 years proven results in Brand Management positions.
• The successful candidate will have proven experience of developing and implementing effective and integrated brand plans.
• Proven project and budget management experience will also be key for this role.
• Proven ability in Consumer Intimacy, Marketing Strategy Development and Communication Channel Management


** Only qualified candidates will be progressed to next step.

[Talent Pool] Brand Manager