Keroche Breweries Jobs

Keroche Breweries is seeking to fill the following positions to support the Company’s quest to become Kenya’s leading brewery and manufacturer of Quality Beverage Products.The Company: Keroche Breweries is a Leading Brewer and a “PROUDLY KENYAN OWNED COMPANY” brewing natural and sugar free, high quality drinks that include Summit Lager, Summit Malt, Viena Ice, Crescent Vodka, and Valley Wines (Red and White).
Keroche Breweries embraces a strong entrepreneurial spirit and is very passionate about building quality brands.
Position: IDEALLY you have a Fast Moving Consumer Goods (FMCG) background with over 3 (three) years experience.
This is a truly exciting opportunity to join a Company that is inspirational and transformative.
1. Area Sales Managers
(15 Vacancies)
The Area Sales Manager will be key representatives of the Company in assigned areas to implement sales programs, acquire, develop, grow and retain customers and consumers.
This position requires:

A Bachelor’s Degree in Sales and Marketing. A Holder of a Diploma in Sales and Marketing with significant sales experience may also be considered.

Experience of operating at a similar level of seniority

Have experience in relationship management - able to demonstrate through past experience, a successful track record of negotiating effective and financially sound contractual relationships; able to deal with complex and sometimes difficult relationships at the highest level.

Excellent presentational skills - able to give a polished presentation in a variety of formats, informally and formally.

Understands well the elements of chain management.

Able to work with-in a matrix reporting environment, build and maintain strong relationships with peers, stakeholders, many of whom will be based remotely.

Full understanding and implementation of the 4R’s while in trade outlets:1. Right conversation
2. Right time
3. Right person
4. Right team

Strong commercial acumen – able to identify and work with key business partners to maximize business results.

Solution driven with the willingness and ability to implement innovative ideas and improve working methodologies. Able to breakdown complex issues into simple components and build/implement required action plans.

Prior experience of managing budgets and taking responsibility for P&L. Comfortable with the review and analysis of financial information.

Computer literate and able to use Microsoft suite of packages.

Driving skills and a valid license.

Fluency in English and Kiswahili (both written and verbal) is essential.

Broad minded Strategic thinker with ability to work in a culturally diverse environment.

Ability to commit to and demonstrate the Corporate Values: Respect, Courage, Passion, Integrity and Teamwork.The Roles will include:

A clear understanding of the existing as well as potential environmental industry dynamics.

Offer effective leadership to support the entire teams in trade

Implement Area Sales Plan (ASP) that will guarantee market penetration/growth, deliver superior customer value, and loyalty for Keroche Breweries.

Develop a conversation driven robust customer service policy to dive overall organization wellness in the face of the customer and consumer. Customer service levels will form a key differentiator on overall competitiveness

Execute proactive customer acquisition and loyalty, and Partner development to ensure attainment of the full potential of the assigned sales region.

Formulate and implement campaigns/promotions and participate in event that will raise Keroche portfolio/image or product/brand awareness of consumers and key business partners

Implement distributor and partner (bars, outlets etc.) sales campaigns, market exploration or research so as to ensure a robust and efficient distribution footprint/network.

A full understanding of market needs and trends within the entire soft Drinks industry will be vital to driving individual brand growth within the water, Wines, spirits, Lager and stout markets.

Network, engage and with Key Stakeholders including Regulators, Bar Owners, Bar Managers, Bar Service Ambassador among others that will support attainment of Keroche Objectives

Ensure attainment of performance metrics as defined by management that may include Recommended Retail Outlet Standards (e.g. RRP’s), profitable transaction volumes, etc.

Renewed Sales Focus and output in the Market will be based on product availability and the satisfaction of customer need sets.

Close working relationships with the teams in order to actively respond to changing market needs and client demands.

Ensure 100% distribution of our entire product range in our primary and secondary markets

Monitor any trends/changes and prepare and provide timely and accurate reports for the assigned Sales Region

Responsible for the overall role of developing and executing appropriate Super Distributor, Distributor, Stockist and outlets business relationship modules

Attend to, and provide input to relevant management and departmental meetings.

Any other duties as may be assigned by the Sales Director or his designee2. Brand Managers
(5 Vacancies)
The Brand Managers will be responsible for developing and creating visibility for the Company’s Brand Products.
The incumbent must:

A minimum University degree, preferably in business administration with a concentration in Marketing with 3 years of related experience.

A good researcher with analytical skills

Excellent written and verbal communication, negotiation skills and ability to work in a fast paced team environment.

Experience applying marketing principles including product design, promotion, pricing, merchandising, advertising, and market research.

Exposure to; and knowledge of broadcast media/production, consumer/retailer promotions, budget and agency management, and knowledge of the print production processes.

Strong research and analytical skills including ability to budget, provide sound financial analysis, statistical/probability analysis, sales analysis and forecast ability on trends and challenges.

Strong organizational skills, strong time management skills and a willingness to listen, think creatively and innovate.

Knowledge of several software productivity packages including, Microsoft Office, Projects, Power Point.The Roles will include:
In conjunction with the Marketing Director, the Brand Managers will participate in the development, growth and management of brands.
Other responsibilities will include:

Assist in strategic marketing planning; Annual Business/Brand plan(s) development and new product development for the portfolio.

Develop individual Brand Marketing Plans and participate in the annual budgeting process including sales and profit forecasting, and management of the Marketing budget.

Work with leading advertising and communication agencies to develop, manage, and implement consumer communication programs including advertising programs, promotions, sponsorship programs, public relations initiatives, for all assigned brands.

Work with media agencies to develop media plans for assigned brands, track media activity, traffic media, and evaluate media effectiveness.

Develop/implement new product development including design and pricing.

Identify & manage and coordinate proactive research for all assigned brands.

Work with sales and distribution areas to develop brand specific channel strategies that will include maintaining or developing new merchandising programs or options.

Develop, prepare, present, and maintain accurate, and timely sales and market analysis reports as required by Keroche reporting systems.

Lead and/or participate on cross-functional teams in Marketing and Brand Management projects including new product launches.

Ownership of brand consumer spendHow to Apply
If you meet our requirements and are interested in this position, please send a cover letter with the subject line AREA SALES MANAGER and a resume on or before 31st March 2015 quoting three referees and your expected remuneration to:
The Human Resources Manager
Keroche Breweries Ltd.
vacancies@kerochebreweries.com
Keroche Breweries is an equal opportunity employer.
Only shortlisted candidates will be acknowledged.