Nation Media Group Marketing Manager (NBD) Job

Vacancy: Marketing Manager - NBDJob Ref: HR-MM-03-2015
Nation Media Group is the largest independent media house in East and Central Africa with operations in Print, Broadcast and Digital media. It attracts and serves unparalleled audiences in Kenya, Uganda,Tanzania and Rwanda.
We are seeking to recruit an experienced and self- motivated individual to the position of Marketing Manager - NBD in our Marketing department to propel our broadcasting brands to new heights.
Job Summary: The role of Marketing Manager requires someone with a breadth of skills across brand marketing, brand management, and product development with great insight and intuition.
This particular role requires someone with an interest in media, a strategic outlook and exemplary execution skills.
The Marketing Manager - NBD works in close liaison with the Programming, News and Advertising team leaders to achieve ratings and revenue growth plans for TV and Radio.
Key Responsibilities

Developing and providing leadership in implementation of Marketing and Communication strategy to achieve the Broadcasting Division’s business objectives and overall company objectives;

Preparing annual budgets and forecasts for the NBD brands;

Guiding the effective management of advertising and promotion for NBD brands.

This includes allocating, managing and monitoring the advertising and promotion budgets by quarter by year while evaluating marketing effectiveness;

Working closely with key stakeholders in programming, news, and advertising to align business objectives and marketing needs;

Directing and analyzing regular market research to develop insights for product development, brand positioning and brand equity growth;

Preparing the Division’s quarterly board reports analyzing market trends, editorial and advertising performance for review and presentation by the Group Marketing Director;

Coordinating new product development and launches;

Leading, motivating and managing the NBD brand team to flawlessly execute brand plans and to achieve marketing objectives;

Identifying, analyzing and understanding market trends; both Consumer and Market;

Leading relationship and collaborating with advertising and PR partners and ensuring great output and best value for NBD brands; and

Understanding, gathering, analyzing and generating insights from competitor activities.Qualifications, Experience & Skills

Bachelor’s degree in Marketing or other related fields from a recognized university;

Chartered Institute of Marketing professional qualification;

Membership to the Marketing Society of Kenya;

Six (6) years of relevant experience, three (3) of which should be at a supervisory level, preferably in an FMCG

Strong leadership skills and the ability to influence.

Strong execution skills with proven experience in multiple project management and execution.

Strong interpersonal skills and the ability to work well with diverse, cross functional teams.

Demonstrate a high level of independent judgment.

Tenacity and resolve to work in a fast paced job.

Excellent oral and written communication skills.If you are passionate about marketing, have a strong track record in building brands and meet the above criteria, apply online at Marketing Manager - NBD on or before 2nd April, 2015.
Note: We shall only contact the shortlisted applicants.