Family Bank Limited is looking for a dynamic, proactive professional with strong credentials and relevant work experience to support our growth strategy.Job Title: Head of Marketing & Corporate Communications
Reporting to: Managing Director & Chief Executive Officer
Job Summary:
Under the general guidance of the Chief Executive Officer, and within the limits of the established Family Bank Ltd. rules, policies and procedures, ensures proper planning and implementation of marketing activities to drive business growth and create brand awareness.
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, corporate communications, and public relations activities, both external and internal.
Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
Within the Organization, the position has primary working relationships with the Managing Director, senior management team, staff of the Marketing function, and service providers.
Outside the Bank, the position coordinates, primarily, with the media.
Station: Based at Head Office, Nairobi
Key Performance Areas (Responsibilities and Accountability)
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Bank’s image and position within the marketplace and the general public, and facilitate internal and external communications.
Coordinate media interest in the Bank and ensure regular contact with target media and appropriate response to media requests.
Act as the Organization’s representative with the media
Align marketing strategy with all key stakeholders to ensure value for the company.
Develop the overall Marketing and Brand Management Visibility Plans.
Generate the calendar of marketing activities aligning them to the Bank’s Business strategy.
Contribute to marketing perspective & information insights into the strategic plans for retail & corporate business growth.
Product and services reviews to drive business competitiveness.
Work on strategies to penetrate new untapped market niches.
Provide management the ROI metrics for the marketing investments.
Liaise with the various business heads & commercial heads to develop new products, establish commercial roll out plans for all new products, services, branches, channels and businesses.
Review with the Business heads consistent delivery of high quality products and services through product and service development;
Develop structure for harnessing ideas from the bank staff and customers with a view of creating a pipeline of new innovative products & services for the Bank.
Develop a Corporate Public Relations strategy for the business.
Drive a strong Public relations and CSR strategy.
Strengthen the Brand of Family Bank by Positioning the Company in relation to Government, Regional Trading Blocs, Industry & Business Associations, Media and Community Stakeholders.
Execute the marketing activities based on targets and agreed budgets, market share growth, business growth KPI’s, product mix and timescales.
Oversee the development of Marketing Communications and publicity materials& collaterals across all mediums; social, outdoor & electronic media.
Manage the Bank’s external agents to optimize effectiveness & efficiency for activities such Advertising Activations ; Research ,PR ; Publications collaterals of
Communication materials, Media buying and placement
Define marketing resource requirement and ensure proper allocation across the marketing mix elements and priorities.
Maintain and develop existing and new customers and reach out to the niche market.
Carry out market research, competitor and customer surveys, develop and maintain market/competitor intelligence through gathering and analyzing market information
Develop the strategy for obtaining marketing intelligence.
Ability to creatively rollout digital marketing and promotions .
Carrying out any other duties as may be directed from time to time.Job Specification
Hold a Masters Degree in Business Administration, Marketing, Public Relations or related field.
Professional Banking/or Marketing qualifications is a plus.
Have a minimum of five (5) years relevant work experience in a similar position with proven result oriented track record.
Have strong sales and commercial orientation with marketing and/or research experience.Key Competencies and attributes
Personality: A go-getter, results oriented with excellent communication and social skills.
A forward planner with clear focus, mature, reliable & hard working.Job skills:
Be able to communicate and motivate, have good PR/interpersonal skills, have outstanding reporting skills, understand the principles of sales and marketing including market targeting, market mix and cost effectiveness.
Management ability: Responsibility and ability to grow, support and develop talent within the team.
Computer skills: Must be adept in use of Ms Word, Excel, Access, PowerPoint, Internet and email.
Honest and of high integrity
An attractive and competitive remuneration package commensurate with one’s experience and qualification will be offered to the successful candidate.Interested and qualified individuals should forward their applications enclosing their detailed Curriculum Vitae with a daytime telephone contact, current Salary, copies of testimonials and three referees and sent to the following email Address: Hr@familybank.co.ke to reach the undersigned not later than 28th February 2015.
Canvassing will automatically disqualify the candidate.
Only shortlisted candidates will be contacted.
