As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The BebaPay product mission is improving people’s lives in emerging markets by simplifying payments with technology by Google. As a Marketing manager, you will be a fully dedicated business leader shaping the future of BebaPay. You will take part in a complete marketing experience as you conceptualize and execute on a 360 plan to engage the local ecosystem with BebaPay, delivering on scale and impact. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across product, engineering, operations, business development, corporate communications, legal, and more. The role enables you to shape the product development process, execute on product launches from beginning to end and form future marketing strategy.
Responsibilities
Design and project-manage effective marketing campaigns to drive product awareness and usage, applying rigorous tracking and analysis.
Develop positioning, marketing strategy and key messages.
Work cross-functionally to ensure alignment with outbound marketing and PR campaigns, and work closely with media and creative agencies to drive creative development and effective media planning and execution.
Use primary and secondary research as well as internal data to develop deep understanding of the market and consumers' usage patterns.
Develop and maintain reporting and best practices for various campaigns and initiatives.
Minimum qualifications
BA/BS degree or equivalent practical experience.
Ability to speak and write English fluently and idiomatically.
Preferred qualifications
Experience managing agencies and working in cross-functional teams.
Strong experience in offline advertising planning, tracking and reporting.
A proven, successful track record of delivering material impact in line with company priorities and goals through well-executed marketing efforts. Demonstrated capacity to roll out complex, data-driven marketing campaigns.
Demonstrated ability to think strategically, execute effectively, and deliver high quality work against deadlines. Distinctive problem-solving, strategic and analytical capabilities.
Strong organizational skills and ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured, clear and impactful manner.
Skilled communicator with strong written and verbal communication skills, including both professional and casual style of communication.
Area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Marketing & Communications
Apply on company website
The BebaPay product mission is improving people’s lives in emerging markets by simplifying payments with technology by Google. As a Marketing manager, you will be a fully dedicated business leader shaping the future of BebaPay. You will take part in a complete marketing experience as you conceptualize and execute on a 360 plan to engage the local ecosystem with BebaPay, delivering on scale and impact. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across product, engineering, operations, business development, corporate communications, legal, and more. The role enables you to shape the product development process, execute on product launches from beginning to end and form future marketing strategy.
Responsibilities
Minimum qualifications
Preferred qualifications
Area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Marketing & Communications
Apply on company website
