| DESCRIPTION & REQUIREMENTS: |
Position Overview:
The closing date for this position is Tuesday, 20th August 2013The key purpose of this role is to develop brand strategies & principles collaboratively with the four (4) Franchise Regional marketing leaders to ensure both TCCC & Franchise Operations are implementing a strong path to consumer-driven business growth. They will also have ownership of the key initiatives and programs required within the Strategic Business Plan, to achieve these growth objectives. These programs will require the individual to collaborate with the Franchises, Other functions (Finance, IMCC, Operations,
Supply Chain, Commercialization), and the EAG Group & Global Brand teams to ensure complete delivery of the agreed strategy. Lastly, this individual will be required to lead ONE Group/Global Charter projects # resulting in the individual delivering programs & tools for use by the 90+ countries of EAG and/or the 200+ countries of TCCC.
Key Duties and Responsibilities
- Leads Development of a BU-wide Major Campaign Development (typically through leading one Global or Group Charter platform – i.e. Coke Refreshment or Fanta or Water).
- Provides Thought Leadership throughout BU regarding their Brand’s Strategic Role withinITS Portfolio (i.e.: Fanta Flavors Strategy, Water Innovation Plans).
- Leads Strategic Business Planning for Their Specific Brand or Area – providing key long-term strategic direction on How the Business Should/Will Grow.
- Leads a BU Leadership Team Core Project – typically includes leading a project team of senior cross-functional resources within the BU to tackle a significant business challenge related to their Brand or Area.
- Accountable for the successful implementation of the key projects identified within the SBP for their Brand / Area. Lead, through Agencies / Direct Reports, the project management of all key programmes, achieving support and approval from key stakeholders of Marketing, PAC, and C&CL.
- Develop the corresponding prioritized investment strategy for their Brand/Area, allocate and own overall management of DME for their brand/area. In addition, provide proactive budget management and contingency planning to deliver the BP targets.
- Leads Agency Relationship on their Key Projects; ensuring both the Approach taken and Issues Arising Are Managed in a Manner consistent with our maintaining a healthy long-term relationship.
- Partner with all key Global, Group and local constituents to assess and mitigate any potential risks related to the programmes implementation.
- Identify & leverage external and internal best practices as applicable to the specific CEWA programmes; harvesting the maximum learning and inform the development and activation of best in class programmes
- Provide Coaching & Development of 1 Direct Report (ABM/JBM) in achieving overall business objectives, while ensuring Associate Development continues on-track for capability development and career progression.
Financial ScopeTBC
Organizational Impact/Influence
- Development & Implement of Key Strategy & Programs; ensuring multi-disciplinary approach & cross-functional alignment and leadership to activities.
- Persuasive “selling” to ensure Strategies & Programs are not only aligned in principle – but aligned in meaning and interpretation; resulting in total organization clarity on path forward.
- Obtain feedback to step change programs through, Negotiation, Empathy, and ability to listen in order to understand other’s points of view to inform their own.
- Capability of communicating concisely and to communicate complex topics in a simple manner to non-insiders or experts.
- Exposure to other cultures and ways of thinking within the broader TCCC organization – through leadership of the Group/Global charters.
One Direct Report (BU Strategy Supporter – likely an ABM/JBM)
Related Job Requirements/Qualifications
Functional Competencies
Related Job Requirements/Qualifications
Functional Competencies
Builds Brand Love
Anticipates Future Trends To Engage And Delight Consumers & Seeks Understanding Of Fundamental Human Needs And Behaviors
- Competent, independent users & analysers of TCCC research frameworks, process and tools (e.g. CBL, B3, Nielsen Retail Audit, HH Panel, Canadean, Link Testing, Focus Group, Consumer & Shopper Immersions)
- Creates an environment of information sharing so that consumer, purchaser, and shopper understanding improves across the entirety of their business/area of responsibility.
- Can identify current issues, trends, and opportunities impacting the business and proactively identifies relevant future market data needs and ensure insights are available for strategic plan and program development
Balances Intuition And Fact To Distill Complex Thought Into Compelling Ideas & PursuesInnovation And Change With A Mindset Of Continuous Improvement.
- Has a general curiosity for change; finding new and different ways for improving the business and able to influence others (positively) to pursue a similar innovation mindset.
- Demonstrates the ability to lead and influence across functions; partnering and managing multiple stakeholders with personal leadership to galvanize System resources around a compelling idea.
- Can identify current issues, trends, and opportunities impacting the business and proactively identifies relevant future market data needs and ensure insights are available for strategic plan and program development
Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief.
Builds Brand Value
- Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers.
- Interrogates data to identify core business levers
- Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System.
- Leverages analytical rigor to prioritize and allocate resources effectively.
- Measures financial and equity impact of investments and institutionalizes learnings.
- Deploys discipline and process to improve impact and speed to market
Core Competencies
- Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
- Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
- Develops & Inspires Others – Develops others, improving their skills and capabilities. Provides, seeks and accepts feedback. Supports the diverse contribution of others. Engages others through effective communication
- Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
- Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
Required Experience
Minimum: 9+ yrs. of business experience in significant consumer product roles. In depth understanding, knowledge and practical experience in consumer marketing and ideally also in CIPAC and stakeholder management.
Educational Requirements
Educational Requirements
Minimum: Bachelor’s Degree with significant TCCC experience
Preferred: Master’s Degree – preferably MBA or Masters of Marketing with significant TCCC or Other FMCG experience
Cultural DiversityAbility to collaborate in an International / Global cultural context is critical considering the diversity of the Business Unit: Strong English speaking skills required as ALL BU business conversations conducted in English.
AnalysisDevelop thought leadership and MTC strategy for the BU and develop new approaches to encompass local needs/problems
Preferred: Master’s Degree – preferably MBA or Masters of Marketing with significant TCCC or Other FMCG experience
Cultural DiversityAbility to collaborate in an International / Global cultural context is critical considering the diversity of the Business Unit: Strong English speaking skills required as ALL BU business conversations conducted in English.
AnalysisDevelop thought leadership and MTC strategy for the BU and develop new approaches to encompass local needs/problems
Judgement and Decision-MakingResponsibilities for crafting the strategy and the tactics/tools menu to be implemented by country according to specific needs. Creative executions of Centrally developed campaigns, toolkits.
Travel RequirementsTravel ranges from 20 -25% within BU locations and Group
Travel RequirementsTravel ranges from 20 -25% within BU locations and Group
