BANCASSURANCE HEALTHCARE MARKETING OFFICER
Reporting to the Manager, Healthcare Scheme & Insurance, the role holder will be responsible for Development of appropriate Healthcare Insurance Solutions (Both Insured and Self-Funded) and growing the medical insurance revenues to support the overall Bancassurance business growth objectives.
Key Responsibilities
- Participate in the research and development of new healthcare insurance products and implementation of medical insurance programs
- Leverage marketing initiatives undertaken across the branches to drive medical insurance business growth
- Prepare and share regular medical insurance sales reports with Branches & Bancassurance management team
- Champion medical insurance training across the sales teams working closely with the Sales and Marketing manager to enhance internal knowledge and increase sales
- Participate in regional meetings share ideas and contribute towards the growth of medical insurance revenues
- Leverage the existing client data base through use of data mining to develop a healthy prospect list and effective cross-selling of medical insurance products
- Maintain close relationships with clients through regular customer/ group visits to understand customers’ healthcare financing needs, identify new opportunities and develop relevant healthcare insurance solutions
- Work closely with Bancassurance officers and relationship teams to enhance cross-selling and drive revenue growth
- Promote the Bank’s brand and image through excellent customer service
Positions’ Qualifications, Knowledge and Experience
- Professional Qualification of AIIK Diploma or CII and/or
- A university degree specializing in Insurance or business management
- At least 3 years’ experience in the marketing of Medical insurance/ Healthcare Insurance Solutions in the insurance industry
- Proven Track record of achieving medical insurance sales targets
- Very good understanding of medical insurance products
- Team player with strong interpersonal and persuasive skills
- Good planning and organization skills with the ability to deliver effectively within strict deadlines
- Excellent communication and customer service skills
- Strong presentation and negotiation capabilities
- Proficient in the use of Microsoft office software
- Accuracy and attention to detail
- Must have passion for great results and a strong sense of self-initiative
- Ability to work independently and offer effective solutions
- Ability to build strong working relationships with a wide variety of internal and external partners
- Ability to treat all client information with utmost confidentiality
The above position is a demanding role which the bank will provide a competitive package for the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke.
To be considered your application must be received by Jan. 31, 2014.
Only short listed candidates will be contacted.
JOB REF: CBOK 01/2014
