Asst. Brand Manager-Personal Care

Main Purpose of the Job

Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.

Key Responsibilities

· Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities 

· Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

· Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

· Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

· Delivers specific brand projects eg. Co-branding with a major retailer.

· Monitors budget spend and provides timely communication to relevant stakeholders on To provide the required administrative and marketing support to the Marketing Manager

· To learn the steps and processes involved in brand management thus preparing for the role of Brand Manager

Key Skills and Qualification

· Bachelor degree, Post graduate business degree preferred (MBA)

· 3-4 years experience in marketing

· Project Management skills

· Customer Marketing interface 

· Strategic Influencing

· Passion for Growth

· Team Commitment
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