Kenya Power - Chief marketing Officer Marketing Research

Department:

People & Change Kenya

Job type:

Permanent

Closing date:

27-Feb-15

Reference Number:

130-PEO00304

Background

The Kenya Power & Lighting Company Limited is a limited liability company registered under the Company’s Act, Chapter 486 of the Laws of Kenya. It was incorporated in 1922 as the East African Power & Lighting Company Limited. KPLC was listed on the Nairobi Stock Exchange (NSE) in 1954. The Company changed to its present name in 1983. Kenya Power is a Public Company with the Government of Kenya (GoK), holding majority shares. Kenya Power’s core business is bulk purchase of electrical energy; transmit; distribute; supply electric energy and related customer service throughout Kenya. It is guided by the vision is to provide world class power that delights its customer in order to fulfill its mission of powering people for better lives

The promulgation of the Constitution on 27th August 2010, the expansion of operations within KPLC and other developments within the energy sector together with the changes in legislation affecting KPLC necessitate continuous review and improvement of its operations and business. In particular, the implementation of the Constitution, devolved governance structure and the Government of Kenya’s objective of increasing 5,000MW+ generation by 2016 pose challenges and opportunities for KPLC.
From 2004, the customer base has increased more than three-fold to the present approximately 2.6 million customers as at the end of June 2014. This expansion has come with human and technical challenges as the company strives to deliver world class power to its customers in line with Vision 2030. This growth has been driven by the human capacity under the supervision and responsibility of top cadre management staff.

To continue driving this growth, Kenya Power wishes to recruit for chief officer positions. These positions transverse several disciplines including engineering, finance and administration, property management, planning, procurement, stores and logistics management, statistics, information technology, audit, marketing, communications, security, insurance risk management and project management.

Roles & Responsibilities for the Chief Officer Marketing Research

1.Devising methods and procedures for obtaining customer data related to electricity consumption.
2.Gathering market data on trends of energy usage.
3.Analyzing marketing research data and making recommendations for adoption and interventions.
4.Spearheading research on customer behavior and recommending appropriate actions.
5.Identifying and monitoring competition and any changes in the industry that may affect the business.
6.Creating specialized reports for deliverables that highlight key market trends, strategic implications and actionable recommendations.
7.Making periodic presentations on market research findings to management.
8.Nurturing relationships with external market research partners for information sharing and collaboration.
9.Participating in outreach and collaborative activities to influence power customer behavior. 

Minimum Requirements

¨Bachelor degree
¨Post Graduate Diploma in Marketing
¨Member, Chattered Institute of Marketing
¨9 years working experience 

Additional Competencies

¨Thorough understanding of Company business
¨Strong communication & interpersonal skills
¨Analytical and strategic thinker
¨Creativity and innovation
¨Drive for results and achievement
¨Commitment to Company Vision and Values 

 

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