Sanergy Assistant Marketing Manager (Commercial Franchises)

Job Description: Assistant Marketing Manager – Commercial FranchisesReports to: Marketing & Branding Manager
Company:
Sanergy is an award-winning social venture that makes hygienic sanitation accessible and affordable in Africa’s urban slums for everyone, forever.
Our systems-based approach to solving the sanitation crisis involves five key steps: we build a dense network of franchised micro-entrepreneurs, who operate low-cost, high-quality waterless sanitation facilities – called Fresh Life – as small businesses.
We provide critical support services – such as access to finance, training, marketing and business analytics.
We collect the waste regularly and safely remove it from the community.
We convert the waste into valuable by-products, such as organic fertilizer and renewable energy.
Finally, we sell the by-products to Kenyan farms.
Since November 2011, we have launched over 600 Fresh Life Toilets to a network of 300 micro-entrepreneurs.
We have collected and converted over 4000 tons of waste.
At the same time, we have built a team of almost 200 people.
For our work, we have been recognized by Fast Company as one of the 10 Most Innovative Companies in the World Doing Social Good and one of the 10 Most Innovative Companies in Africa.
Role:
The Assistant Marketing Manager – Commercial Franchises will be responsible for generating and sustaining high consumer usage of Fresh Life Toilets, while supporting the sales team to increase franchise uptake of the Fresh Life Toilets.
To accomplish these goals, the person will work with the Marketing & Branding manager and a team of marketing staff to implement community-wide branding and sanitation awareness campaigns; strategize and execute marketing initiatives to support Fresh Life franchisees in attracting users; and measure effectiveness of all branding and marketing activities.
The Asst. Marketing Manager – Commercial Franchises will also work closely with the Sales & Operations Team to identify and implement viable marketing initiatives aimed at generating demand for franchise uptake.
Key Duties / Responsibilities
Consumer Marketing

Plan and execute consumer marketing strategies aimed at increasing usage at all Fresh Life Toilets

Monitor usage trends across Fresh Life network through continuous data analysis

Use available research and usage data to develop and implement effective user recruitment and retention strategies

Work with the marketing team to execute community mobilization activities

Provide marketing support to the operations team to identify and effectively address franchisee marketing challenges

Provide coaching and mentoring to the marketing team to ensure effective delivery of marketing programs

Develop and monitor budgets for consumer marketing activities

Support day to day operations of the marketing team to ensure successful implementation of marketing activities

Coach marketing team members to develop skills in creating data-driven marketing strategies and implementing marketing campaignsBranding

Collaborate with Sales & Operations Team to help increase customer (franchisee) sales of Fresh Life Toilets through strategic branding and development of relevant collateral materials

Work with branding assistant to identify and implement branding activities to increase brand awareness in the community

Research most effective and cost efficient media and other branding channels

Work with design and procurement teams to ensure timely production of all marketing collateral

Work with the research department to conduct periodic brand and user assessmentsRequirements:

Bachelors degree in marketing or business-related discipline

Proven experience in designing and implementing consumer marketing & branding activities

Proven experience with strategic below-the-line marketing activities

Ability to conduct consumer research especially in FMCG environment

Ability to develop and implement data-driven strategies to increase customer acquisition and retention

Excellent verbal and written communication skills

Collaborative working style, with ability to lead and inspire teams including temporary field staff

Fluent in English and Swahili

Good knowledge of MS Office applications including ability to analyze data, develop presentations and create reports

Good understanding of the urban informal settlements market, including ideal marketing strategies and channels

Passion for creativity and innovation

We offer an interesting and challenging position within a multicultural and dynamic environment, selling a product that makes a significant positive impact, working with a highly motivated team who is passionate about the cause.How to Apply
See; Sanergy Assistant Marketing Manager (Commercial Franchises) Job in Kenya to apply online by 28th Feb 2015.